PIM training: Product Information Management

PIM (product information management) is the system that, in fashion and retail, gathers the information, images and multilingual content a product needs for sale into a single record and sends it with the same accuracy to the brand's own online store, marketplaces and stores.

Field of study
8 parts · in order · about 26 minutes
In each part
Audio narration, Pimland screen, 3 questions
Fee
Free
Certificate
Pimland PLM · PIM · SRM Certificate
PIM
Curriculum

8 short parts, step by step

Each part builds on the one before. First you listen to the audio narration, then you study the screen; when you answer at least 2 of the 3 questions at the end of the part correctly, the next part opens.

  1. 1Product record and attributes: the product's identityIn PIM, everything starts with a product record.Next
  2. 2Variant, SKU and barcode: one style, many optionsA style multiplies by color and size; what gets sold, stocked and shipped is each of those options.Locked
  3. 3Data from PLM: composition, measurements and originFabric composition, the measurement chart, care and origin information are not invented in PIM; they are created in PLM during product development.Locked
  4. 4Images and DAM: linking photos to the productIf hundreds of photos from a shoot get lost in a folder, the product goes to the channel incomplete.Locked
  5. 5Multilingual content: same product, another marketOn global marketplaces and on the brand's international site, the product speaks other languages.Locked
  6. 6Channels and marketplaces: one record, different rulesEvery marketplace has its own category tree, required attributes and image rules.Locked
  7. 7Price and stock matching: currency and syncPIM does not invent price or stock; prices come from approved price groups, stock comes from the ERP.Locked
  8. 8Channel-ready checklist: the last round before going liveWhen people hear a product is 'ready to go live', they think only of photos; the list is actually longer.Locked
Complete the training · 8 parts × 3 questions

24 questions in total in the PIM training

At the end of each part you get 3 questions from that part; the questions change with every attempt, and each question has 4 options. At least 2 correct answers open the next part; there is no time limit. Part questions open after your Basic certificate. Order: PLM, PIM, SRM; when all three are complete, the Pimland PLM · PIM · SRM Certificate is added to your account.

Global

Why does knowing PIM matter?

  1. Global marketplaces know a product from the record you write: if the attributes, variants and barcodes are right, the product shows up in the right category and the right filter in another country too.
  2. Opening a new language or a new market does not mean rewriting the product; it means adding a new language field to the same record. Someone who knows PIM works comfortably in the middle of that expansion.
  3. As sales channels grow, entering the same product into each panel separately creates inconsistencies. Knowing how to work from a single source is the common language of the e-commerce team.
  4. PIM brings together the composition and measurements from PLM, the stock and price from the ERP, and the content that goes to the customer, in one place. Whoever understands this intersection becomes a bridge between teams.

Who uses PIM at work?

  • E-commerce specialist
  • Merchandiser
  • Stylist
  • Store sales associate
  • Customer service representative

What does PIM make easier?

BeforeWith PIM
The same product is entered by hand, one by one, in a separate spreadsheet for each sales channel; nobody knows which file is current.The product is defined once, and the format each channel needs is generated from the same record; a change is made in one place and goes to every channel.
Composition and measurements exist in product development, but the e-commerce team asks for them by e-mail and types them in again.The approved product's data moves from PLM to PIM without being retyped; the same data also feeds the digital product passport.
Opening a new language or a new market means entering all the content from scratch; the other languages always get pushed back.Language fields sit on the same product card; for an approved product, content drafts are prepared in the selected languages, and the team checks them and publishes.
FAQ

PIM training FAQ

5 questions

No. PIM is a way of organizing product information; you don't need to write code. Knowing the product, filling in fields consistently and reading channel rules is enough. Someone studying fashion, textiles, business, marketing or communication starts this course comfortably.

There is no separate PIM module certificate. The PIM training, together with the PLM and SRM trainings, is part of the Pimland PLM · PIM · SRM Certificate: after your Basic Certificate, once you also pass the part questions of all three trainings and enter your ID details (and, if your nationality is Türkiye, upload your e-Devlet education document), this certificate is issued with its own number. PRO is a separate advanced training for those selected by application from holders of both certificates: online Pimland PLM software training and test, followed by 1 day on site. The certificates are Pimland Academy's institutional certificates.

No. ERP holds stock, orders and invoices; PIM holds the information, images and multilingual content a product needs for sale. The two are connected: stock and price come from the ERP side, and PIM maps them to the right channel.

It doesn't appear by name in every job ad, but the daily work, meaning product uploads, variants, images, translation and marketplace mapping, runs on this logic. Even if the screen is different, someone who knows the concepts gets used to a new system quickly.

Yes. Attributes, variants, barcodes, multilingual content and channel mapping are built on the same foundation in every market. What changes is the channel's category tree, required fields and language; the course explains how to manage these from a single record.

· Pimland Academy team