Multilingual content: same product, another market
On global marketplaces and on the brand's international site, the product speaks other languages. In multilingual content, technical information comes from a single source and only the language changes; translations are kept in separate fields.
In this part
- You see how multilingual content is kept in separate language fields.
- You understand that translation can change the marketing copy but not the technical information.
- You learn that writing different information in two languages makes it look as if there were two separate products.
- You grasp that the product description changes format by channel, but the information stays the same.

Terms in this part
- Multilingual content
- Keeping the names and descriptions on the same product card in more than one language, in separate fields.
- Composition
- Information showing which fibers a fabric or product is made of, and in what proportions.
There are 3 questions at the end of the part; at least 2 correct answers open the next part. The questions open with your Academy account, after your Basic certificate.