PIM training · Part 5 / 8

Multilingual content: same product, another market

Audio narration · listen first

On global marketplaces and on the brand's international site, the product speaks other languages. In multilingual content, technical information comes from a single source and only the language changes; translations are kept in separate fields.

In this part

  • You see how multilingual content is kept in separate language fields.
  • You understand that translation can change the marketing copy but not the technical information.
  • You learn that writing different information in two languages makes it look as if there were two separate products.
  • You grasp that the product description changes format by channel, but the information stays the same.
Multilingual content: same product, another market: Pimland PIM screen
On the product card you switch between TR and EN; the style description is in separate fields for the two languages. The photo, revisions and related products are on the same card.

Terms in this part

Multilingual content
Keeping the names and descriptions on the same product card in more than one language, in separate fields.
Composition
Information showing which fibers a fabric or product is made of, and in what proportions.
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There are 3 questions at the end of the part; at least 2 correct answers open the next part. The questions open with your Academy account, after your Basic certificate.

· Pimland Academy team