Product record and attributes: the product's identity
In PIM, everything starts with a product record. Attributes such as season, brand, theme, product group and style define the product; filters, search and sales reports in the channel are fed by these fields.
In this part
- You understand that the product record is the identity card on the sales side.
- You learn what an attribute is and why it is picked from a list instead of typed as free text.
- You see how entering the same product group as "Jacket" in one place and "Blazer" in another breaks reports and filters.
- You tell the difference between a required field and an optional field.

Terms in this part
- PIM
- Product information management: the system that gathers the information, images and multilingual content a product needs for sale in one hub and sends it to the channels.
- Attribute
- A field value that describes a product and is used in search, filters and reports: season, product group, style, tag and so on.
There are 3 questions at the end of the part; at least 2 correct answers open the next part. The questions open with your Academy account, after your Basic certificate.