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PIM training · Part 4 / 8

Images and DAM: linking the photo to the product

Audio narration · listen first

If hundreds of photos from a shoot get lost in a folder, the product goes live incomplete. Digital asset management (DAM) organizes images with folders, tags and product links, so the right photo is linked to the right color.

In this part

  • You learn what DAM is for and how it works together with PIM.
  • You see why a folder and tag structure ends the "last-final-v3" mess.
  • You understand how linking an image to the product card prevents color mix-ups.
  • You know that channels ask for different rules on image size and count.
Images and DAM: linking the photo to the product: Pimland PIM screen
On the DAM screen, images sit in folders such as season, order, trade fair, trend and print shoots, and product and model shoots. At the top are the upload, share, tag and create product actions; the photos are blurred for privacy.

Terms in this part

DAM (digital asset management)
The system that keeps product images, videos and files in one place, with folders, tags and product links.
Variant
Each sellable option of the same style, distinguished by attributes such as color and size.
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There are 3 questions at the end of the part; at least 2 correct answers open the next part. The questions open with your Academy account, after your Basic certificate.

· Pimland Academy team