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PIM training · Part 2 / 8

Variant, SKU and barcode: one style, many options

Audio narration · listen first

A style multiplies by color and size; what gets sold, stocked and shipped is each one of these options. Every variant has its own stock code and barcode, and all of them sit under the same style.

In this part

  • You build the relationship between style, variant, SKU and barcode.
  • You learn how the color and size options of the same style come together on a single product page.
  • You understand why a duplicate or missing barcode is a reason for rejection in the channel.
  • You see how to catch a missing image or color in the variant list.
Variant, SKU and barcode: one style, many options: Pimland PIM screen
The e-commerce cockpit lists products by variant: cover image, video, status, product type, stock code, season, brand, product theme, product group and colors. At the top are the total number of variants and a "list by product" option; you can read the same list from the style or the variant point of view.

Terms in this part

Variant
Each sellable option of the same style, distinguished by attributes such as color and size.
SKU (stock keeping unit)
The code that uniquely identifies each product option held in stock.
Barcode
The sequence of code and bars that lets a product option be read by machine at the checkout, in the warehouse and during stock counts.
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There are 3 questions at the end of the part; at least 2 correct answers open the next part. The questions open with your Academy account, after your Basic certificate.

· Pimland Academy team