adL Case Study
adL is a top fashion brand with 116 stores in Turkey and 28 international stores. Its brand ethos is to design free-spirited clothing that empowers women — with over 80% of adL's staff being women and collaborations with established female designers. The online store spans dresses, blouses, beachwear, outerwear and accessories.
The adL Journey: A Need for Sophisticated Technology
adL's growth was rapid, and to align that success with internal processes the brand needed to strengthen its foundational systems. R&D and product-development processes were being run with restricted tools — physical forms and emails — which often caused delays and inconsistency.
"The concern that global PLM/PIM applications turned fashion designers into data-entry experts was exactly what our previous experience taught us."
— Ebru Gürbüz Kaygusuz, Head Fashion Designer at adL
adL contacted several PLM and PIM providers to find a solution that met their objectives. Many fell short on usability:
"The interfaces and user experiences of all the PLM and PIM software we researched frightened fashion designers, and the need to enter too much data was a real concern."
— Ayşenur Beşiktepe Yücel, Assistant Fashion Designer at adL
Working with disparate systems and paper-based manual processes, adL required a complete digital transformation. PIMLAND provided all their key requirements and more — solving the lack of data mobility and enabling the real-time monitoring the fast-moving fashion cycle demands.
PIMLAND & adL: Better Product Lifecycle and Customer Experience
PIMLAND was built for the workflow and data-consistency needs of globally operating, high-volume fashion brands. Moving from emails and WhatsApp messages to one online platform allowed decisions to be made instantly and accelerated communication between teams.
"Our previous ERP and manual processes caused significant delays. The newly integrated solution reduced those delays, improved our time-to-market and simplified our workflows."
— İrfan Topçu, Supply Chain Director at adL
The integration was a great success. Designers who had been concerned about cumbersome technology were now excited about the capabilities. Sales and marketing teams were equally happy.
"Getting real-time insights was essential, but our previous systems made it difficult. Now our designers have more creative freedom and time, enabling us to respond faster to the market and increase customer loyalty."
— Emre Işık, Board Member of adL
Product launches are now fully aligned with the latest offerings, and advanced product-data management has enabled adL to reach new customers.
Future-Proofed adL
adL's commitment to innovative fashion has always been strong. To further support growth and efficiency, they continue their journey with PIMLAND's comprehensive, integrated PIM and PLM platform — catalysing a new era of success.