adL Revamps E-Commerce with PIMLAND
adL, one of Turkey's leading fashion brands, has officially launched its renewed e-commerce platform, setting a new benchmark for online shopping experiences.
This upgrade, built on SAP Commerce Cloud, was made possible through the joint efforts of Haratres Technology, PIMLAND by UpAgon, and IONTEGRA. For adL, this transformation goes beyond design — it represents a complete technological shift aimed at creating a high-performance, secure and user-friendly digital infrastructure that matches the brand's rapid growth and global ambitions.
Why This Transformation Matters
Fashion retail operates in a fast-moving environment where customers expect real-time product availability, consistent information across channels and seamless experiences from web to mobile. For adL, meeting these expectations required more than an aesthetic refresh; it demanded end-to-end integration of product data, commerce platforms and supply-chain processes.
PIMLAND's Role in the Journey
Within this digital overhaul, PIMLAND played a critical role in structuring and synchronising product information across multiple touchpoints.
"Behind every great online experience is clean, consistent product data. For a brand like adL with thousands of SKUs and multiple sales channels, our role was to make sure their teams could manage everything from one place and push updates everywhere instantly. Seeing that process go live was a proud moment."
— Erdinç Sezer, Co-Founder at PIMLAND
By centralising thousands of SKUs under a single platform, PIMLAND enabled adL to:
- Manage product data from one hub, eliminating duplication and inconsistencies
- Ensure complete, accurate and real-time data flow across all sales channels
- Integrate seamlessly with SAP Commerce Cloud, bridging backend systems and the front-end experience
These improvements have accelerated adL's product-launch cycles, reduced operational delays and provided customers with accurate, up-to-date information wherever they shop.
Setting the Stage for Future Growth
This successful collaboration underscores adL's commitment to innovation and customer-centricity, ensuring the brand remains competitive in an era where speed and accuracy are paramount. With PIMLAND's technology and the power of SAP Commerce Cloud, adL now has a scalable, future-proof infrastructure that supports both current business needs and future expansion.
We are proud to have partnered with adL in this transformative journey and to contribute to a project that sets new standards for fashion e-commerce.