Transforming Fashion and Apparel with PIMLAND: A New Era of Product Manufacturing
Fashion is a challenging and competitive industry to enter. You need creativity, accuracy, efficiency, and a top-notch work process to stay ahead. Having only the style aspect of it doesn’t work for anyone anymore! Keeping up to date with your creative process and managing a full-blown operation is challenging these days.
Inefficient data management, inconsistent product information, and sluggish time-to-market cycles hinder progress, leaving manufacturers struggling to keep pace with an ever-accelerating market. Of the 3.4 billion global workforce, around 430 million are employed in fashion, clothing, and textile production. This roughly equates to 2 out of every 12 people.
When considering the sheer magnitude of individuals involved, managing and satisfying such a vast workforce becomes an immense challenge. However, we understand the daunting task at hand and aim to alleviate some of that burden. With our exceptional PIM solution, we can help lighten the load and streamline your operations.
What is PIMLAND?
PIMLAND is a solution that revolutionizes product management within the fashion industry by integrating Product Lifecycle Management (PLM) and Product Information Management (PIM) functionalities.
It addresses the complex challenges fashion brands face, such as;
- managing the entire product lifecycle from design to distribution,
- ensuring data accuracy and consistency across multiple channels,
- and adapting to rapidly changing trends.
PIMLAND streamlines workflow processes enhances collaboration among stakeholders, and facilitates seamless communication, ultimately leading to improved efficiency, reduced time-to-market, and increased competitiveness.
Its comprehensive PIM features enable fashion brands to manage product attributes, descriptions, and digital assets across diverse channels, ensuring consistency and accuracy in product information management.
By bridging the gap between PLM and PIM, PIMLAND provides a unified solution that empowers fashion companies to optimize their operations, stay agile amid industry dynamics, and meet consumers’ evolving needs.
How PIMLAND Helps
1) Cloud-based platforms help you face location-based struggles.
PIMLAND is aware of your challenges. Fashion is a tough industry to enter and stay in, with risks, long hours, and constant demands. With PIMLAND’s cloud-based platform, you can have unparalleled flexibility and stay on track from anywhere and anytime.
PIMLAND’s cloud-based platform enables you to adapt to the fashion industry’s constantly changing and demanding nature. You can make critical decisions on the go, respond quickly to market changes, and maintain a seamless workflow across your entire team.
Some of the Benefits of Cloud-Based Platforms
Accessibility
- 83% of businesses increased their cloud usage in response to the COVID-19 pandemic, Cloud-based platforms help businesses by maintaining business operations during disruptions. (SalesForce)
Cost-Effective Solution to Disaster Recovery
- Comparing the costs of running disaster recovery (DR) services using public cloud versus privately owned resources has shown cost reductions of up to 85% by leveraging cloud resources. (Research Gate)
Environmental Impact
- In 2023, 42.5% of EU enterprises bought cloud computing services, primarily for email, file storage, and office software, which reduces the company’s carbon footprint by utilizing shared resources more efficiently than traditional on-premises solutions. (Eurostat Statics Explained)
2) To fit, tailoring is a must.
Customisation, like all clothing, is possible; flexibility is the keyword here. Customizing features tailored to your unique needs make PIMLAND the perfect fit for your operational requirements.
You may find the need for PIMLAND’s customized features for various aspects of your business, including:
- Unique Product Attributes
Customized product attributes in PIMLAND would allow you to accurately describe the luxurious fabrics, intricate stitching details, and personalized tailoring options available for each garment.
- Tailored Workflows
A meticulous production process that involves multiple fittings and alterations requires tailored workflows to ensure smooth coordination between designers, tailors, and clients, from initial measurements to final delivery.
- Personalized Approval Processes
Given the bespoke nature of your products, personalized approval processes in PIMLAND would enable you to establish hierarchical approval workflows for design revisions, fabric selections, and final product sign-offs, ensuring that each garment meets the exacting standards of craftsmanship and quality.
- Bespoke Reporting Features
Companies need detailed analytics to track sales performance, monitor inventory levels, and identify emerging trends in fashion.
- Adaptability to Market Trends
Customization of features would allow you to adapt your product offerings quickly, introduce new collections, and personalize marketing campaigns to stay relevant in the competitive luxury fashion market.
3) Secure access, secure success.
PIMLAND ensures a secure and efficient working environment by granting access strictly based on necessity, akin to the exclusivity of a Birkin bag waitlist. Just as newcomers struggle to obtain a coveted Birkin, access to specific data is reserved for those with the appropriate role and tenure, prioritizing loyalty and need within your organization.
4) Runway-ready planogram floor plans.
Despite the undeniable rise of online shopping and the increasing popularity of e-commerce, physical stores remain unparalleled.
As customers stroll past your storefront, they are immediately drawn to the models flaunting your latest additions and trendiest pieces. These captivating displays act as a magnet, enticing them to step inside. Once inside, it’s crucial to maintain their interest with engaging product placements.
With PIMLAND’s advanced planogram functionalities, achieving strategic product placement becomes effortless. By maximizing shelf space and ensuring products are showcased scientifically and attractively, the overall customer experience increases, eventually leading to enhanced sales.
5) Keeping track of sustainability.
Sustainability is a must in the fashion industry, especially given the waste and pollution it produces. Fashion companies that do not have a sustainability strategy in mind await the inevitable collapse.
The fashion industry contributes heavily to environmental damage, emitting 8 to 10% of global carbon emissions (akin to the European Union’s total emissions), causing water depletion and textile waste. Due to their energy-intensive nature, dyeing, yarn preparation, and fibre production are major polluters.
To help with sustainability, PIMLAND tracks your initiatives and ensures compliance with industry standards and regulations are in order.
6) Collaboration on all channels to ensure an optimized process.
The fashion industry contains many departments far beyond what one might imagine. With over six teams comprising at least five individuals, ensuring consistent messaging throughout the process poses a considerable challenge.
PIMLAND’s collaborative tools empower designers, product managers, and production teams, facilitating efficient teamwork by streamlining the design processes, feedback loops, and revisions, expediting the launch of new collections.
Collaboration is an absolute necessity if you work with big teams or different departments. However, finding old images, product-related digital content, and visuals when you want them with a click is an essential part of your discussion. This way, you and your team are on top of things and don’t spend time on unnecessary documents. PIMLAND keeps all digital content neat and organized for you! So you and your team communicate better and spend energy on the things that matter.
7) Stitch between supplier and production process.
Knowing how the products are being made, keeping inventory regularly, and making sure there is enough supply to answer demand requires meticulous work. It becomes the final stitch needed to wrap up the product! Suppliers and production are always in your loop. You know when and where your company and production schedule are, and simultaneously, you also ensure it is up to company standards. PIMLAND helps your company be more organized and involved in every step of your production process.
In Summary
Fashion industry is a fiercely competitive market; efficiency and innovation are key to staying ahead. PIMLAND offers a comprehensive solution that addresses fashion brands’ complex challenges, from managing the entire product lifecycle to ensuring data accuracy and adapting to rapidly changing trends.
With its tailored features and collaborative tools, PIMLAND streamlines operations enhances communication and empowers fashion companies to optimize their processes and effectively meet consumer demands.
From cloud-based platforms to multi-channel integration and supplier management, PIMLAND revolutionizes product management and helps fashion brands thrive in an ever-evolving market landscape. If you are ready to take the next step of growth and need more information, contact PIMLAND and start your journey today!
