2026 Fashion & Retail Special Days Calendar
Planning for 2026 requires more than campaign ideas; it requires timing!
Special days shape customer behaviour, expectations, and engagement patterns, making them a critical input for any digital retail strategy. When mapped correctly, these moments become structured opportunities for brands using Pimland to drive consistent participation through integrated PIM and CRM software throughout the year.
A well-built data management platform, like Pimland, allows teams to plan and align product information and rewards with moments that customers already care about.
From global industry summits to high-intent fashion weeks, these dates provide a natural framework for proactive management rather than a reactive approach.
January 2026: Retail and Fashion Arise!
January sets the tone…
Pantone announces its Colour of the Year, and retailers and fashion houses go out of their way to showcase new collections!
Customer behaviour this month is shaped by fresh starts, new habits, and a higher willingness to engage with brands that feel organised, intentional, and relevant.
1 January, 2026: New Year’s Day
New Year’s Day is a natural reset point for customer behaviour. For retail & fashion brands, this marks the peak of home textiles, comfortable loungewear, and the beginning of the gift exchange traffic.
11 – 13 January, 2026: NRF Big Show New York
As the world’s premier retail event, NRF defines the future of retail and CRM technology.
This summit serves as a structured opportunity for retail and fashion technology users to align their digital transformation goals with global innovations!13 – 16 January, 2026: Pitti Uomo Florence
Pitti Uomo is one of the most important menswear trade fairs in the world, where upcoming trends in men’s footwear and heritage fashion are revealed.
For fashion and retail owners, it’s a key date because buyers, press, and style leaders watch it closely, making it the perfect moment to refresh PIM tags around craftsmanship and heritage, align CRM storytelling with these themes, and engage high-intent male customers actively searching for quality, tradition-focused products.
19 January 2026: PREVIEW Kids Fashion Trade Show – Nieuwegein
PREVIEW Kids Fashion Trade Show is a focused children’s fashion trade event organised by CAST in Nieuwegein. Designed as a compact, single-day format, it brings together relevant kidswear brands and retailers in a clear, easy-to-navigate exhibition concept.
Rather than overwhelming scale, PREVIEW offers targeted buying, efficient meetings, and direct insight into upcoming children’s collections. For brands, it’s a strategic checkpoint to refine assortments, update product data, and align seasonal planning with real market demand.
16 – 20 January, 2026: Milan Men’s Fashion Week
This is the period where premium leather and luxury shoe trends are born. For brands operating high-end collections, Milan Fashion Week offers a natural anchor for tier-based rewards and exclusive access. Mapping these luxury trends within a customer engagement platform ensures that premium segments receive intentionally curated and timely experiences.
26 – 30 January, 2026: Copenhagen Fashion Week
Copenhagen Fashion Week highlights the industry’s shift toward sustainability and next-gen sneaker culture. Loyalty program owners can use this week to reward eco-friendly actions and highlight sustainable product lines within their PIM. This aligns perfectly with the values of Gen Z and Millennial audiences who prioritise transparency and ethical materials in their purchasing decisions.
February 2026: Cultural Influence and the Global Trade Marathon
February is defined by a rapid succession of high-visibility events that dictate consumer taste and industry standards. Customer behaviour shifts from the “fresh start” mindset of January toward specific, event-driven needs.
1 February, 2026: The Grammys
The Grammy Awards serve as a primary catalyst for immediate search volume in the fashion and accessory sectors.
As the red-carpet looks dominate social media, Pimland users should ensure their PIM data is tagged with trend-responsive keywords such as “Celebrity Inspired” or “Gala Ready.”
This allows CRM teams to instantly trigger personalised notifications to style-conscious segments looking for the latest footwear and accessory trends.
1 – 6 February, 2026: Dubai Fashion Week AW26/27 – Dubai, United Arab Emirates
Dubai Fashion Week’s Autumn/Winter 2026–27 edition brings together international designers, regional talent, buyers, and press in a six-day showcase of runway shows and industry programming. As a key global fashion platform in the Middle East, this event reveals seasonal direction, market preferences, and emerging aesthetics that inform wholesale planning, trend mapping, and international retail positioning..
8 February, 2026: Super Bowl LX
The Super Bowl is a critical day for home-centric consumption! It doesn’t only affect the U.S.; global data shows it also lifts demand across retail and fashion categories worldwide.
This is the ideal moment to prioritise “Loungewear,” “Home Shoes,” and even home textiles like specialised seating in your PIM software.
CRM strategies should focus on convenience and comfort, targeting the “Game Night” audience with rewards for home-related purchases.
11 – 16 February, 2026: New York Fashion Week
As winter collections launch globally, the industry hunts for the next big aesthetic. New York Fashion Week is the ideal moment to refine your fashion and retail strategy, update seasonal PIM tags, and align CRM campaigns with fresh runway signals.
14 February, 2026: Valentine’s Day
Valentine’s Day represents the peak of gift-focused retail for the first quarter. For users, the focus should be on creating “Giftable” product bundles within the PIM and using CRM logic to send timely reminders to last-minute shoppers. Transparent delivery times and curated gift guides help reduce friction and increase conversion during this high-emotion period.
17 February, 2026: Lunar New Year
The Lunar New Year triggers a significant surge in global luxury consumption. Brands should use this day to acknowledge cultural traditions through personalised, respectful CRM communication. Highlighting premium collections or limited-edition footwear within your PIM software caters to high-net-worth audiences looking for meaningful, prosperity-themed purchases.
19 – 23 February, 2026: London Fashion Week
London Fashion Week is synonymous with creativity and innovation in footwear design. This is a strategic moment to experiment with new digital mechanics in your loyalty app or showcase innovative product features. Highlighting the “Creative Process” or “Behind the Design” in your product descriptions can attract audiences who value storytelling and avant-garde aesthetics.
22 – 24 February, 2026: MICAM Milano
As the world’s largest shoe fair, MICAM is the cornerstone of the footwear industry.
This period is crucial for retail, shoewear, and fashion product teams to network with global partners. Observing emerging material trends helps brands prepare data structures for upcoming seasons, ensuring long-term market relevance.
26 – 28 February, 2026: VIATT – Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies – Ho Chi Minh City, Vietnam
VIATT is a major annual textile trade fair in Southeast Asia covering the full industry spectrum from apparel fabrics, fibres, yarns, garments, home and contract textiles to technical textiles and textile technologies.
In 2026, the event is scheduled from 26–28 February at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, providing a pivotal sourcing and innovation platform for material discovery, sustainable solutions, and supply-chain insights across the fashion and textile sectors.
26–28 February, 2026: White Milano – Milan, Italy
WHITE Milano is one of the most influential contemporary fashion trade shows held during Milan Fashion Week, spotlighting emerging designers, international brands, and forward-thinking collections.
Taking place from 26–28 February (9:30–18:30) and 1 March 2026 (9:30–18:00) at the Tortona Fashion District, the event brings together buyers, concept stores, and industry professionals looking for directional womenswear and accessories.
Positioned at the intersection of creativity and commercial opportunity, WHITE serves as a strategic meeting point for brands aiming to expand their global retail presence.
Late February, 2026: AYMOD Istanbul
AYMOD is the pulse of the Turkish footwear market. This local peak requires a deep dive into regional inventory trends and customer preferences. Using your CRM platform to engage local retailers and distributors during the fair can strengthen B2B relationships!
March 2026: Season Transition and the First Festive Peak of Fashion
March represents a sophisticated shift in global retail dynamics, blending the final high-end fashion statements of the season with the spiritual and social vibrancy of the first major religious holiday in Turkey.
This month is defined by a transition from winter aesthetics to high-intent festive demand.
WHITE Milano is a recurring contemporary fashion trade show held annually during Milan Fashion Week, with its 2026 edition taking place from 26 February to 1 March, concluding on 1 March 2026 in the Tortona Fashion District.
2 – 10 March, 2026: Paris Fashion Week
As the definitive final week of the global fashion circuit, Paris Fashion Week sets the ultimate trends for the upcoming seasons. This is the period where global search interest for high-fashion silhouettes and luxury footwear reaches its peak.
2 – 6 March, 2026: Argentina Fashion Week – Buenos Aires, Argentina
Argentina Fashion Week (often stylised as BAFWEEK) is one of Latin America’s most important fashion showcases, gathering established and emerging designers, brands, press and industry professionals in Buenos Aires.
Occurring early in the fashion calendar, this multi-day event reveals seasonal trends, runway collections and cultural signals that inform retail and design strategies across the Southern Hemisphere market.
Its timing ahead of other global fashion weeks makes it a strategic moment for brands looking to capture early trend direction and regional market preference.
10 – 15 March, 2026: Seoul Fashion Week – Seoul, South Korea
Seoul Fashion Week returns for its Autumn/Winter 2026 season from 10–15 March 2026, bringing together leading Korean designers, emerging labels, buyers, and global press. As one of Asia’s most influential fashion weeks, it highlights Seoul’s distinct blend of streetwear, contemporary tailoring, and forward-thinking design, offering key trend signals for international fashion and retail markets.
16 – 21 March, 2026: Tokyo Fashion Week – Tokyo, Japan
Tokyo Fashion Week (officially Rakuten Fashion Week TOKYO) returns with its Autumn/Winter 2026 season, running from 16–21 March 2026 at venues including Shibuya Hikarie in Tokyo. This international fashion week showcases runway presentations from established and emerging designers, spotlighting Japan’s unique fusion of tradition and innovation while offering trend signals that inform global and regional seasonal planning.
23 – 25 March, 2026: Shoptalk Las Vegas
As the premier event for retail innovation and e-commerce, Shoptalk Las Vegas is where the next generation of CRM and PIM technologies are showcased. It is a critical moment for digital-first brands to align their roadmaps with global AI and data trends.
Teams can use the insights gathered from this summit to audit their current data structures. Focus on how AI-driven PIM updates can further automate your product enrichment process to stay ahead of the competition, ensuring your platform remains a leader in analytical and solution-oriented retail.
April 2026: Design and Living Space Focus
April marks a strategic transition toward aesthetic refinement and lifestyle-centric consumption. As the season evolves, customer behaviour shifts from basic needs to design-led purchases, influenced by both global high-fashion events and significant domestic celebrations.
7 – 9 April, 2026: Bridal Fashion Week New York
Bridal Fashion Week signals the start of the high-intent wedding season. This is the period when searches for elegant footwear and occasion-based accessories surge globally.
10 – 19 April, 2026: Coachella Festival
The Coachella Valley Music and Arts Festival is a primary global driver for festival fashion, specifically boosting sales for cowboy boots and limited-edition sneakers.
15 April – 5 May, 2026: 139th China Import and Export Fair – Guangzhou, China
The 139th China Import and Export Fair (commonly known as the Canton Fair) takes place across three phases in spring 2026:
- Phase 1: 15–19 April
- Phase 2: 23–27 April
- Phase 3: 1–5 May
This globally significant trade event brings together thousands of exhibitors and buyers from around the world, covering a wide range of categories including textiles, garments, fabrics, footwear, accessories, and more, making it a key sourcing and industry signal moment for fashion and retail teams preparing for seasonal cycles and supplier negotiations.
14 – 19 April, 2026: Salone del Mobile Milano
As the world’s premier furniture and design fair, Salone del Mobile Milano influences the broader living space category, including home shoes and loungewear.
27 – 29 April, 2026: World Retail Congress Berlin
The World Retail Congress serves as a global platform for discussing the next frontier of retail strategy. It is an essential moment for brands to align their long-term PIM and CRM roadmaps with international standards of scalability and digital innovation. Analysing the strategic shifts discussed in Berlin helps you refine your analytical approach to complex retail problems and ensures your data infrastructure is prepared for global expansion.
May 2026: Elegance and Summer Preparation
May is a month driven by emotional resonance, high-fashion spectacles, and the onset of the peak social season.
Customer behaviour during this period is characterised by high-intent gifting and a search for sophisticated attire for upcoming global and local celebrations.
May is the time to transition from design-led observation to high-volume transaction management!
4 May, 2026: Met Gala New York
The Met Gala serves as the ultimate catalyst for avant-garde fashion and experimental styling trends. This event generates massive social media search traffic for iconic and bold footwear. Be ready, during this time, Red Carpet Style or Met-Inspired keywords will top the charts for a few weeks!
12 – 23 May, 2026: Cannes Film Festival
The Cannes Film Festival keeps global attention on luxury and high-end elegance for nearly two weeks. During this period, keywords such as Luxury Leather, Evening Elegance and similar terms see a sharp rise in interest. Using your customer engagement platform to target high-net-worth segments with content inspired by the French Riviera reinforces your brand’s position as a curator of premium style and quality.
Late May 2026: Graduation Season Influences Fashion & Retail
Late May marks the beginning of graduation and prom season, driving strong demand for evening footwear and classic men’s styles.
This is the perfect time to spotlight Prom Night and Graduation Collection categories in your PIM and to focus CRM efforts on student and parent segments.
June 2026: Sports and Global Excitement
June is characterised by a high-energy blend of professional industry summits, massive global sporting events, and deeply rooted cultural observances.
It is a month where consumer behaviour shifts between high-stakes business networking and the collective excitement of worldwide competition.
PREVIEW Kids Fashion Trade Show is a recurring children’s fashion trade event organised by CAST in Nieuwegein, taking place on 19 January 2026 and returning again on 15 June 2026, bringing together relevant kidswear brands and retailers in a focused, one-day format.
Pitti Immagine Uomo is held twice a year in Florence. The January edition typically takes place around 13–16 January (Fall/Winter collections), and the June edition around 17–20 June (Spring/Summer collections).
3 – 4 June, 2026: Perakende Günleri İstanbul
As the largest gathering of the Turkish retail ecosystem, Perakende Günleri is the primary stage for showcasing the future of commerce and digital transformation.
Networking during this event allows for a deeper understanding of regional market challenges, which can be translated into more robust CRM workflows and more efficient PIM data architectures to stay ahead in a competitive landscape.
8 – 12 June, 2026: Athens Xclusive Designers Week (AXDW)
As the official international fashion week of Greece, Athens Xclusive Designers Week (AXDW) brings together established Greek designers, emerging talents, and selected international fashion houses. Hosted at the Ellinikon Experience Park, the event acts as a regional gateway between Mediterranean design aesthetics and the broader European fashion ecosystem.
For fashion and retail brands, AXDW is a strategic observation point. It highlights upcoming seasonal silhouettes, resort influences, and market-specific preferences that can shape assortment planning for Southern Europe and surrounding regions.
11 June, 2026: FIFA World Cup Start
The kick-off of the FIFA World Cup triggers a massive global wave of consumption, particularly in snack shopping, sportswear, and fan merchandise. According to global sports retail analysis, the excitement of the tournament directly influences purchasing patterns for home comfort and athletic apparel.
Using your CRM to target the “Game Night” audience with timely rewards for lounge-centric footwear and snacks ensures your brand captures the high-energy momentum of the tournament.
11 – 13 June, 2026: BIRD Fashion Fair – Shenzhen
Held at the Shenzhen Convention & Exhibition Centre (Futian), BIRD Fashion Fair is a key physical trade show in China, spotlighting SS 2026 collections. Positioned in one of Asia’s most dynamic manufacturing and innovation hubs, the fair connects designers, suppliers, and retail buyers at a critical point in the sourcing and ordering cycle.
13 – 16 June, 2026: Graduate Fashion Week – London
Hosted in Shoreditch, one of London’s most creative districts, Graduate Fashion Week is a hybrid of fashion week and trade showcase dedicated entirely to emerging design talent.
Bringing together universities, final-year students, industry mentors, recruiters, and press, it serves as a launchpad for the next generation of fashion voices.
For brands, this is not just a student runway; it’s an early-warning system for aesthetic shifts.
23 – 25 June, 2026: 21st International Home Textile Exhibition – Almaty
The 21st International Home Textile Exhibition is an annual trade show held in Almaty, Kazakhstan, bringing together home textile manufacturers, suppliers, designers, and buyers from across Central Asia and beyond.
The event showcases a wide range of products, including bedding, curtains, upholstery fabrics, decorative textiles, and interior solutions, while creating a strong B2B platform for networking, partnership development, and market expansion. As one of the key meeting points for the region’s home and interior textile industry, it supports trend discovery, sourcing opportunities, and cross-border trade connections.
While official 2026 dates have not yet been published, this exhibition is held annually and is expected to return around the same mid-June timeframe in 2026, making it a key planning moment for brands in home and interior textile markets.
24 – 25 June, 2026: Future Fabrics Expo – Brussels
Future Fabrics Expo is one of the world’s largest showcases dedicated to sustainably and responsibly produced materials for fashion, footwear, interiors, and lifestyle markets. In 2026, the event will be held at the Brussels Expo in Belgium and co-located with the Textiles Recycling Expo, bringing together material innovation, textile recycling solutions, and industry education under one roof.
Over two days, brands, designers, buyers, and material specialists can explore thousands of responsible textiles, discover circular and low-impact solutions, and engage with global leaders driving material change across the fashion value chain.
25 – 28 June, 2026: GarmentTech İstanbul Exhibition – Istanbul
GarmentTech İstanbul Exhibition is Turkey’s leading trade show for garment and ready-to-wear technologies, bringing together manufacturers, suppliers, tech innovators, and global buyers at the Istanbul Expo Centre.
Over four days, the event showcases technological advancements spanning sewing, embroidery, cutting, ironing, printing, and automation systems, offering a platform for industry professionals to discover innovations, build partnerships, and strengthen supply chains.
TBA June 2026: Diversity Fashion Week – Amsterdam
Diversity Fashion Week is a recurring, inclusive fashion event in Amsterdam that showcases designers and models from diverse backgrounds, promoting unity and representation on the runway.
The 2025 edition took place on 21 June in the heart of the city, and the event is expected to return around mid-2026 with a similar mission of spotlighting creativity beyond conventional fashion norms.
Late June 2026: Wimbledon
The start of Wimbledon traditionally drives a surge in the “tenniscore” aesthetic, characterised by white sneakers and classic, preppy attire. For footwear brands, this is a strategic moment to use PIM tagging for heritage-sport and minimalist-white styles.
Triggering CRM notifications for audiences interested in classic sports aesthetics allows you to capitalise on the prestige and timeless style associated with the world’s most famous tennis tournament.
July 2026: Vacation Peak and the Grand Final
July is defined by peak summer energy and the culmination of global narratives. It is the month of the “Grand Final”, where high-performance sports, intense celebration, and personal milestones like weddings converge.
July is a balancing act of extreme scale: managing high-velocity data for global sports fans while maintaining high-aesthetic precision for the wedding industry.
This is the period to clear the old season through strategic liquidations and seed the new through digital trend previews!
4 – 26 July, 2026: Tour de France
The Tour de France serves as a premier source of inspiration for outdoor performance and athletic lifestyle content. This event triggers a surge in interest for high-end technical footwear and endurance-focused apparel.
Aligning these technical specs with CRM-led storytelling for active lifestyle segments ensures that your brand captures the high-trust of the performance-driven consumer.
5 – 6 July, 2026: Modefabriek – Amsterdam
Modefabriek is a recurring biannual fashion trade show in the Netherlands focused on women’s wear, accessories, lifestyle, and emerging labels. The 2026 summer edition takes place on 5 and 6 July at Expo Greater Amsterdam, bringing together international buyers, brands, and retailers to explore seasonal collections, discover new design directions, and build commercial partnerships.
19 July, 2026: FIFA World Cup Final
The climax of the FIFA World Cup is the single largest consumption day for home-centric categories. On match day, demand for home comfort products, furniture, slippers, and snacks reaches a peak.
Post-15 July, 2026: Summer Final Clearance
The second half of July signals the final push to clear summer inventory. Effective inventory management strategies suggest that replacing blanket markdowns with member-only perks is the best way to protect margins.
14 – 15 July, 2026: The London Textile Fair – London, United Kingdom
The London Textile Fair is a biannual trade show held at the Business Design Centre in London, serving as one of the UK’s most important sourcing and networking platforms for fashion fabrics, accessories, print studios, vintage archives, and garment manufacturers.
In 2026, the July edition runs from 14–15 July, bringing together hundreds of international exhibitors and industry professionals to explore seasonal materials, textile innovation, and trend-driven collections.
29 – 31 July, 2026: Texworld USA (Hybrid) – New York
Texworld USA returns as one of North America’s most influential textile and apparel sourcing events, bringing global fabric manufacturers, material innovators, trims suppliers, and sourcing professionals to the Javits Centre in New York City.
This hybrid trade show blends physical and virtual participation, offering designers, buyers, and product teams a chance to explore sustainable textiles, technical materials, and global supply solutions under one roof, making it a key moment for material discovery, trend insight, and sourcing decisions ahead of the Fall/Winter cycles.
Late July, 2026: Cruise and Resort Collections
As summer peaks, the fashion world begins to preview the digital debuts of next year’s travel trends. This is a strategic moment for Pimland users to begin their forward-looking data enrichment.
By monitoring which preview items get the most clicks, you can refine your analytical approach to inventory planning for the next calendar year.
August 2026: Back to School and the New Season Transition
August is a pause with purpose: a time to relax, rethink collections, rewrite what’s been assumed, and prepare for September’s high-activity push.
It’s the reset between seasons: clear what’s left of summer, refine assortments, and line up operations so September can run at full speed.
We will see Copenhagen Fashion Week again in here, as it’s a recurring event (SS27 is predicted to be during 4-7 August 2026, for curious readers!)
Early August 2026: Expo Teje – Santiago, Chile
Expo Teje is South America’s premier textile and knitting trade event held annually in Santiago, bringing together designers, makers, yarn suppliers, and textile enthusiasts for workshops, trend showcases, and hands-on activities. The fair provides an important signal for creative textile trends and emerging materials that influence seasonal planning, sourcing decisions, and product development across fashion and home textile segments.
2 – 4 August, 2026: NY NOW – New York City, USA
NY NOW returns as a major wholesale trade show for home, lifestyle, gifts, accessories, and apparel-adjacent products at the Jacob K. Javits Convention Centre in New York City.
The event brings together designers, brands, buyers, and speciality retailers from around the world to explore curated collections and emerging trends, both in person and through hybrid participation. NY NOW’s Summer Market is a key sourcing moment for brands looking to expand visibility and orders ahead of peak retail seasons.
10 – 12 August, 2026: MAGIC Miami Summer Edition / MAGIC Las Vegas – Las Vegas, USA
MAGIC returns in August 2026 as one of the fashion industry’s largest biannual trade shows, bringing together apparel, footwear, accessories, and lifestyle brands with global buyers at the Las Vegas Convention Centre.
This summer edition provides a high-velocity marketplace for trend spotting, order placement, and business development ahead of the peak fall and holiday seasons. MAGIC’s hybrid ecosystem of curated exhibits and networking opportunities makes it a strategic sourcing and trend signal moment for fashion and retail professionals.
24 August, 2026: US Open Start
The kick-off of the US Open provides a fresh wave of momentum for the “tenniscore” aesthetic, particularly driving sales for white sneakers and performance-inspired combinations.
September 2026: The Golden Age of the New Season
September marks the official “Golden Age” for the retail ecosystem, where the industry returns to full operational intensity after the summer lull.
It is a month of strategic duality: while customers are actively purchasing from the Fall/Winter 2026 collections, the industry is already deep into the planning and ordering cycles for Spring/Summer 2027.
Both New York Fashion Week (expected 9–14 September 2026) and MICAM Milano (expected 13–15 September 2026) return this month as key recurring milestones in the global fashion calendar.
Also MAGIC’s New York edition is set to turn at 9-11,2026!
September 2026: IFCO Istanbul
IFCO Istanbul stands as the main export showcase for the Turkish fashion and textile sectors, attracting thousands of international buyers. This is a strategic opportunity for brands to highlight their global operational consistency!
1 – 6 September, 2026: Dubai Fashion Week SS27 – Dubai, United Arab Emirates
Dubai Fashion Week returns as a key global fashion platform hosted by Dubai Design District (d3) and the Arab Fashion Council, featuring runway shows, designer presentations, and industry programmes that position the city alongside the world’s major fashion capitals.
The Spring/Summer 2027 (SS27) edition runs from 1–6 September 2026, providing brands, buyers, and media with six days of trend signals, commercial opportunities, and regional creativity showcased on international runways.
5 – 7 September, 2026: Who’s Next & Bijorhca – Paris, France
Who’s Next & Bijorhca is a biannual fashion and jewellery trade event held at Porte de Versailles in Paris. It brings together ready-to-wear, accessories, beauty, lifestyle brands, and jewellery designers with international buyers, press, and industry professionals. This combined edition in September 2026 offers trend insights, sourcing opportunities, and collaboration moments across multiple fashion segments, reflecting its role as a leading European B2B platform.
5 – 7 September, 2026: Interfilière Paris – Paris, France
Interfilière Paris is the only international meeting place for materials, accessories and sourcing dedicated to the lingerie, swimwear and activewear sectors, bringing together textile innovators, component suppliers, and creative brands under one roof at Paris Expo Porte de Versailles.
This edition reveals trend-driven fabrics, trims, embroidery, performance materials and accessory components that inform product development and collection planning across intimate apparel and adjacent categories.
Interfilière Paris, Who’s Next & Bijorhca are organised by the same company, which is why they can appear similar.
In simple terms, Who’s Next showcases finished products, while Interfilière Paris focuses on materials, components, and sourcing.
6 – 9 September, 2026: Autumn Fair – Birmingham, United Kingdom
Autumn Fair is one of the UK’s largest wholesale trade shows for home, gift, fashion, and lifestyle products, bringing together thousands of buyers and exhibitors under one roof at the NEC Birmingham.
It serves as a key sourcing and trend discovery moment ahead of the peak retail season, offering brands an opportunity to showcase new collections, meet global retail buyers, and secure orders before the busiest part of the year.
In 2026, Autumn Fair runs from 6–9 September, co-located with Glee for two crossover days that expand buying reach and networking potential.
Late September 2026: AYMOD Istanbul
As the pulse of the regional market, AYMOD Istanbul is where the Turkish footwear sector completes its final preparations for the peak winter season. According to market trend analysis, localised consumer preferences drive significant volume during this period!
October 2026: Discount Rehearsals for Fashion & Retail
October serves as the high-stakes “rehearsal” period for the massive year-end shopping festivals of November.
Customer attention shifts from seasonal browsing toward high-intent searching as the first major waves of global e-commerce discounts break.
For brands, this month is a critical window to fine-tune PIM data quality and CRM segmentation before the Black Friday storm.
It is a period of balancing value-based storytelling with tactical price-led movements, ensuring that your digital infrastructure is ready for the heavy traffic of Q4.
1 – 7 October, 2026: Golden Week
China’s Golden Week is a primary driver for global travel and luxury retail. For brands with a global presence, this week triggers a surge in high-end footwear and accessory sales, specifically within the luxury segment. Brands should ensure their premium product data is localised and enriched with attributes that appeal to affluent travellers.
7 – 9 October, 2026: FaW TOKYO – FASHION WORLD TOKYO – Tokyo, Japan
FaW TOKYO (Fashion World Tokyo) is Japan’s largest fashion trade show and one of Asia’s premier fashion sourcing hubs, held twice a year at Tokyo Big Sight in Tokyo. It brings together global fashion brands, designers, fabrics, materials, OEM/ODM suppliers, and fashion tech providers for trend discovery, product showcases, and industry networking across multiple specialised exhibitions.
10 October, 2026: 10.10 Discounts and World Mental Health Day
The 10th of October presents a strategic duality.
On one hand, the 10.10 Sales in South Asia kick off the early e-commerce campaign season, serving as a pulse check for your promotional strategy.
At the same time, World Mental Health Day invites wellness-led engagement.
Fashion and retail teams can address both, balancing early 10.10 promotions with thoughtful, well-being-focused messaging.
Mid-October, 2026: Amazon Prime Big Deal Days
Amazon’s Prime Big Deal Days trigger a massive focus on home shopping and technology-driven retail. This event traditionally boosts sales for items related to living spaces and lifestyle upgrades. Brands can use this period to highlight loungewear, indoor footwear, and home-centric goods.
October (All Month): Breast Cancer Awareness Month
This month-long observance is deeply rooted in value-based consumption. According to corporate social responsibility studies, consumers show a higher affinity for brands that support health-related causes. Pimland users can use this month to highlight “Pink” capsule collections or donate-per-purchase items within their PIM.
31 October, 2026: Halloween
Halloween has evolved into a global cultural phenomenon driven by creativity and participation. It particularly influences youth demographics, driving sales for “dark-themed,” platform-based, and iconic chunky boots.
Using your customer engagement platform to target Gen Z with “Night-Out” style guides allows you to capitalise on the high-energy social media trends that dominate this period!
November 2026: The Shopping Frenzy
November is when strategic planning turns into high-velocity action. Customer intent is sharper, attention is more focused, and decision-making accelerates as the global retail landscape hits its annual peak.
1-11 November, 2026: Singles’ Day Sales and November Deals
Singles’ Day (11.11) began in China as a celebration of single consumers and quickly turned into the world’s biggest shopping moment, powered by e-commerce scale and deep discounting.
Today, it matters far beyond one market because it signals the real start of Q4 demand, exposes consumer price sensitivity, and sets the pace for fashion and retail performance heading into year-end.
As global brands adopted it, 11.11 stopped being a single-day spike and expanded into a week or even a month of November deals, allowing brands to spread demand, manage inventory and logistics more effectively, and compete for attention in an increasingly crowded promotional calendar.
20 – 24 November, 2026: ITMA ASIA + CITME – Shanghai, China
ITMA ASIA + CITME is Asia’s leading textile machinery and technology exhibition, combining the globally recognised ITMA brand with China’s major textile event (CITME).
Held at the National Exhibition and Convention Centre in Shanghai, this biennial showcase brings textile machinery manufacturers, advanced production technologies, automation systems and sustainability innovations together with international buyers and industry professionals across the full textile and garment value chain.
27 November, 2026: Black Friday
Black Friday remains the most influential retail moment of the year, where customer expectations for value and availability reach their zenith. For brands, this is the ultimate test of high-velocity data synchronisation!
28 November, 2026: Small Business Saturday
Following the frenzy of Black Friday, Small Business Saturday encourages customers to “shop local.”
If your brand strategy emphasises craftsmanship or a niche identity, this is the perfect time for a CRM-led “support the maker” campaign.
Highlighting the unique origin and artisanal details of your products within your PIM can attract conscious consumers who are looking for a more personal and meaningful connection with the brands they choose.
26 – 29 November, 2026: BioCultura Madrid – Madrid, Spain
BioCultura Madrid is one of Europe’s leading fairs for organic products and responsible consumption, bringing together producers, retailers, and consumers around ecological food, natural cosmetics, sustainable fashion, eco-lifestyle products, and green innovation.
The 2026 edition runs from 26 to 29 November 2026 at IFEMA Feria de Madrid and features hundreds of exhibitors alongside workshops, talks, and activities focused on sustainability and conscious living.
30 November, 2026: Cyber Monday
Cyber Monday extends the holiday momentum with a specific focus on digital-first shopping and technological efficiency. As the final push of the November peak, your CRM should focus on urgency and “final chance” rewards.
December 2026: The Grand Finale and Year-End Closure
December represents the peak of retail complexity, balancing high-velocity transaction management with deep emotional connection. It is the month of closure and celebration, where customer behavior shifts between urgent last-minute needs and reflective year-end reviews.
Early December, 2026: Pantone Color of the Year Announcement
The Pantone Color of the Year announcement is the most influential forecast for the global fashion and design industries. This is the moment for design teams to prepare the designs for the next year.
On the other hand, this is a reminder for tech teams to have their colour metadata for all incoming collections updated according to this trend and that your CRM campaigns reflect this new aesthetic to position your brand as a forward-thinking style authority!
25 December, 2026: Christmas Day
Christmas is the global summit for retail gifting, where the luxury and accessory categories experience their highest demand. This is a day for appreciation and recognition rather than aggressive sales.
26 December, 2026: Boxing Day
Widely recognised as the year’s largest inventory clearance day, Boxing Day is essential for liquidating remaining winter stock to make room for the new year’s arrivals.
31 December, 2026: New Year’s Eve
New Year’s Eve represents both the final social peak of the season and a moment of personal transition. It drives a surge in party fashion, evening footwear, and home-centric celebratory goods.
As the year closes, your systems should be prepared for the final high-volume transactions, bridging the gap between year-end recognition and the fresh start of January.
2026 Special Day Calendar for Fashion and Retail Brands from PIMLAND!
2026 isn’t about reacting faster. It’s about being ready earlier!
Special days don’t create demand on their own; they reveal how prepared your systems really are. Brands that win in 2026 will be the ones that treat the calendar as operational input, not just a marketing reminder.
With the right PIM and CRM foundation, these moments stop being pressure points and start becoming predictable, manageable growth opportunities.
It’s not too late to fill your calendar! Ready to start filling yours? Contact PIMLAND today!
